The accounting world is full of CPAs who have learned their trade and who know how to handle financial statements. But as any business owner will tell you, there’s a lot more to business than the numbers. The certified public accounting firm of Terrence K. Rice, CPA, understands very well that accounting is just one element of business. That understanding helps me give a higher level of service in the areas of accounting, compliance, taxes, financial planning and management. “Not many accountants can say to a business owner, ‘I have been in your shoes,’” notes Terry Rice. “But I can say that; I started my own company and have gone through all the issues business owners face on a day-to-day basis.” Rice started in 1986 after serving with a large financial institution and as controller of a national home health care company. His more than 30 years of business ownership have given him a keen understanding of what it takes to run a successful company. He uses that understanding to help his clients run their companies better. “Because of my business experience, I take a very practical approach to solving all of my clients’ business challenges,” Rice says. “ I am a sounding board for them. I am not just an accounting technician who can work their business numbers.” Terrence K. Rice, CPA is large enough to offer a full slate of accounting and financial services for privately held businesses and their owners, and small enough to give its clients personalized attention.“When I hear from business people who are dissatisfied with their accounting firms, one of the things we hear is that they do not feel they are getting the attention they deserve,” Rice said.“I, on the other hand, take a proactive approach and pay attention to our clients. And we are timely when providing our clients with information that could affect their businesses.” The result is a CPA that can offer a comprehensive view of the business world with a personalized approach.